In 2008, Herbert and his wife Alison bought the Fife Arms Hotel in Turriff with the ambition of turning what was an 18th Century staging inn, into a modern and vibrant place where locals, visitors and tourists alike, could relax and enjoy great food, nice drinks and a warm atmosphere while maintaining its traditional character and charm.
Having successfully renovated and developed the business over a number of years, Alison and Herbert decided to expand the property following a growing demand for food and beverage bookings as well as private functions.
With the success of their bar and restaurant renovation driving up their reputation and in turn their business, the key focus was providing additional seating in the restaurant but in a way that enabled the dining area to open up and connect to the outdoor space located to the rear of the hotel, which they planned to landscape to provide a natural and protected private patio area that their clients could sit out in and enjoy in the summer months.